CREATIVE CULTURE: LEADERS BASKETBALL

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Earlier this season, with the Juvenile boys of the Leaders Basketball program, we discussed different ways to brand and promote our program to set ourselves apart from other programs in the Montreal Basketball League. The youth did their research and pitched ideas and designs they liked for us to print on t-shirts as we continue to build a fun and creative culture around the team. The designs were done by Henley Germain and printed at The Letter Bet Press.

The product was finally in so we organized a shoot with the team's photographer Paulo Vivanco and had the guys do a little modelling. 

 

 

 

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