When we were putting together a plan for the INSPIRE - SUMMER ’21 end of season campaign, we were approached by SKIIFALL and his team to collaborate on a potential project in the very near future. Although the lingering effects of the quarantine blocked us from executing on a couple of ideas, involving him in the INSPIRE video was a no brainer. The timing couldn’t have been better, as we were developing a concept that revolved around being inspired and, in turn, inspiring back.
A lot of people are becoming familiar with Skii and his music, but most have yet to learn about his experience in different youth centers and his mission to create awareness amongst his peers about the benefits of being involved in these types of programs. Although he is young in age, Skii is wise beyond his years and is already a young leader who’s at the forefront of building and supporting his community. He is a prime example of what happens when we give our youth access to resources and support them in pursuing their passions.
We salute him and all the members of his team who understand the value of this approach. The people have chosen SKIIFALL, so who better to be the voice of the next generation of leaders & mentors.
Producer: Setiz Taheri
Director: JB Proulx
Co-Director & DP: Antoine Ryan
Narration writer ES.KAY
PA: Paulo Vivanco
Sound Design: Michaël Anctil