In partnership with Puma, La Rue Inspire and the Leaders Basketball program aim to give back while fostering generosity within the youth of our community by encouraging them to participate in the process.
We organized an evening that featured a toy drive, a holiday dinner for all, giveaways for the players and family portraits taken by renowned photographer Naskademini commemorating the moment.
Although the holidays are a season for giving, we want to shed light on the importance of being there for each other and showing love to one another all year round.
Creative Direction: Setiz Taheri
Directed by: Jb Proulx
Shot by: Gabriel-Marie de Vink & Antoine Ryan
Written & Narrated by: Sam Karimi
Produced by: Setiz Taheri
Event Photos: Paulo Vivanco
