Lead By Example

Over the last decade, creativity & fashion have become intertwined with sports culture in an unprecedented manner. This is particularly true for basketball, as players can express their individuality on and off the court. But beyond self-expression, the “look good, play good” philosophy has gained more legitimacy, with top-tier athletes displaying their sense of style and presenting the best version of themselves at every opportunity.

Unfortunately, for many inner-city basketball programs, their resources don’t allow them to invest in their image as much as they should.

Nonetheless, the impact of having a professional approach to branding is undeniable. The way players see themselves and their team directly correlates to their sense of pride and self-esteem. Outside of performance, the program is responsible for developing the youths’ sense of self and in turn, they need to apply that same holistic lens to their organization. This can be challenging, but getting the participants to buy in becomes much easier when we LEAD BY EXAMPLE.

In partnership with PUMA, we helped the Lasalle Leaders make a lasting impact on their program by elevating their brand while providing resources that offer financial relief to the participants and their families.

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