The UIBE

Client
Ujamaa Initiative for Black Entrepreneurs
Type
Campaign
Date
2024

As the U.I.B.E. (an initiative providing Montreal’s Black English-speaking entrepreneurs with access to resources, education & support) aimed to raise awareness about their program, we took the opportunity to reintroduce who they are, what they do and the beautiful neighborhood they are located in. 

This was a salute to the people and the small businesses who work daily on adding value to their community and laid the foundation to its identity.

Creative Director: Setiz Taheri 
Director: Jean-Benoit Proulx
Director of Photography: Antoine Ryan
Editor: Jean-Benoit Proulx
Sound design:  Antoine Ryan 
Photographer: Paulo Vivanco & Travis Gellizeau