In celebration of Benn Mathurin’s selection as a Rising Star during the 2023 NBA All-Star Weekend, La Rue Inspire was commissioned by Adidas to create a campaign commemorating this moment.
It was important for us in this instance to not only highlight the accomplishment but introduce parts of his story that make him the resistant athlete that he is.
It was a proud moment for Montreal, a proud moment for us.
Producer: Setiz Taheri
Creative Director: Setiz Taheri
Director: Jean-Benoit Proulx
DOP: Antoine Ryan
Steadycam op: Kes Tagney
1st AC: Lawrence Labeau
Gripping & Electric: @bootleg_gripping
Swing: David Willem Boot
Stylist: Sam Karimi
Mua: @sparks_mua
Editors:Jean-Benoit Proulx & Antoine Ryan
Score and SFX: Michaël Anctil
Color: Simon Bois
Narration: Jennifer Mathurin
